Holly Hurd's web site VentureMom.com and her book Venture Mom: From Idea to Income are devoted to helping people create and build successful businesses. Hurd has interviewed over 200 women who have started businesses our of thin air, without a business plan and using very little start-up capital. She offers a no-nonsense plan to come up with an idea and brand your business, and is a master at marketing small businesses in unique ways which she shares in her book.